In early December, the British Parachute Association unveiled its new identity—British Skydiving—and introduced a new logo and website. Commenting on the rebrand, British Skydiving Chief Operating Officer Tony Butler remarked, “I’m delighted that we have rebranded as British Skydiving. It’s important that our brand works not just for existing members but for the wider public from where tomorrow’s members will come. And in spreading the word on our sport in the media, too. I believe we are the first of the sport parachuting national governing bodies across the world to rebrand from sport parachuting to skydiving. It will be interesting to see whether we are in the vanguard of what becomes a trend, in which case we might claim a British first!”
The website—britishskydiving.org—includes a new membership database that allows members to renew their membership and ratings online. It also contains information on Skydive the Mag and Skydive the Expo.