CS_1200x160_JUMP

Texas State Sports Properties Wins Clyde Award for Work with Skydive Spaceland

Gear & Industry Spotlight | April 2000 April 2020
Wednesday, April 1, 2020

Learfield IMG College, a brand-management firm, hosts an annual evening to recognize success within the company with awards known as “the Clydes” (named for founder Clyde Learfield). This year, Texas State Sports Properties, a part of Learfield IMG and the longtime media-rights holder for Texas State University, won a Clyde for Best Brand Solution due to its work with Skydive Spaceland–San Marcos in Fentress, Texas.

Texas State and Skydive Spaceland–San Marcos created a unique partnership. The skydivers, wearing Texas State football uniforms, starred in a video where they threw passes and tackled opponents in freefall. The Texas State mascot Boko the Bobcat even made an appearance. Texas State featured this video on social media and played it during football games. To top off the promotion, five skydivers delivered the game ball by parachute at two Texas State home games. Texas State Sports Properties accepted its Clyde Award on January 7 during a ceremony at Myerson Symphony Center in Dallas.

Print
Categories: Five Minute Call, Gear & Industry Spotlight   |   Rate this article:
No rating
  |  Number of views: 262   |  Comments: 0
Please login or register to post comments.

Theme picker

Search by Keyword

Search by Issue Date

(More articles being added every day!)

Airtec_400x240
SS_400x240